ek44 Privacy Policy – How We Protect Your Data

1 Introduction

This Privacy Policy explains how ek44 ("we", "us", "the Platform") collects, uses, stores and protects the personal data of players who register and use the ek44 platform. By creating an account or using any part of the ek44 service, you agree to the collection and use of your information as described in this policy.

We take your privacy seriously. ek44 is committed to handling your personal data responsibly, transparently and in line with applicable data protection standards. This policy applies to all players accessing ek44, including players based in Bangladesh.

This policy covers data collected through the ek44 website, mobile app, live chat, email communications and any other interaction you have with the ek44 platform. It does not cover third-party websites that may be linked from ek44.

2 Data We Collect

ek44 collects personal data in two ways: information you provide directly when using the platform, and information collected automatically through your use of the service.

ek44 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs or biometric data unless specifically required for identity verification purposes and with your explicit consent.

3 How We Use Your Data

ek44 uses the personal data we collect for the following purposes:

• Account management: To create and maintain your ek44 account, verify your identity and process your registration.
• Payment processing: To handle deposits and withdrawals securely, verify payment ownership and prevent fraudulent transactions on ek44.
• Platform operation: To deliver the games, features and services available on ek44, including personalised game recommendations based on your activity.
• Customer support: To respond to your queries, resolve disputes and provide assistance through live chat and email on ek44.
• Security and fraud prevention: To detect and prevent fraudulent activity, money laundering, multiple account abuse and other prohibited conduct on ek44.
• Responsible gaming: To monitor gaming patterns and identify players who may need support, in line with our responsible gaming commitments.
• Marketing communications: To send you promotional offers, bonus notifications and platform updates from ek44, where you have consented to receive them.
• Legal compliance: To meet our obligations under applicable laws, including anti-money laundering regulations and platform licensing requirements.

4 Legal Basis for Processing

ek44 processes your personal data on the following legal grounds:

• Contract performance: Processing your data is necessary to provide the ek44 service you signed up for, including account management and payment processing.
• Legal obligation: Some data processing is required by law, such as identity verification for anti-money laundering compliance and record-keeping obligations.
• Legitimate interests: ek44 processes certain data to protect the platform from fraud, improve our services and ensure the security of all players.
• Consent: Where we rely on your consent — for example, for marketing communications — you can withdraw that consent at any time without affecting your ability to use ek44.

5 Data Sharing

ek44 does not sell your personal data. We share data only in the following limited circumstances:

• Payment processors: We share necessary financial data with payment service providers (such as bKash, Nagad and bank partners) to process your transactions on ek44. These providers are contractually bound to protect your data.
• Identity verification providers: When you complete KYC verification on ek44, your identity documents may be processed by a third-party verification service operating under strict data protection obligations.
• Fraud prevention services: ek44 may share data with fraud detection and anti-money laundering service providers to protect the platform and its players.
• Legal authorities: ek44 will disclose personal data to law enforcement or regulatory authorities where required by law or in response to a valid legal request.
• Business transfers: In the event of a merger, acquisition or sale of ek44 assets, your data may be transferred to the acquiring entity. You will be notified of any such change.

6 Data Retention

ek44 retains your personal data for as long as your account is active and for a period after account closure as required by applicable laws and regulations. The specific retention periods depend on the type of data:

• Account and identity data: Retained for the duration of your ek44 account plus a minimum of five years after closure, in line with anti-money laundering record-keeping requirements.
• Transaction records: Financial transaction data on ek44 is retained for a minimum of five years from the date of the transaction.
• Communication records: Support chat and email records are retained for up to two years to assist with dispute resolution and service improvement.
• Technical and usage data: Anonymised usage data may be retained indefinitely for platform analytics. Identifiable technical data is deleted within 12 months of your last login to ek44.

When data is no longer required, ek44 securely deletes or anonymises it so it can no longer be linked to you as an individual.

7 Cookies and Tracking

ek44 uses cookies and similar tracking technologies to operate the platform, remember your preferences and analyse how the service is used. Here is a breakdown of the cookies we use:

• Essential cookies: Required for the ek44 platform to function. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled.
• Preference cookies: Remember your settings on ek44, such as language preference and display options, so you don't have to set them every time you visit.
• Analytics cookies: Help us understand how players use ek44 — which games are most popular, where players spend time and where they encounter issues. This data is aggregated and anonymised.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect your ability to use certain features of ek44.

8 Data Security

ek44 implements a range of technical and organisational security measures to protect your personal data from unauthorised access, loss, misuse or disclosure.

• Encryption in transit: All data transmitted between your device and ek44 servers is encrypted using TLS (Transport Layer Security). Look for the padlock icon in your browser address bar.
• Encryption at rest: Personal data stored on ek44 servers is encrypted using AES-256 encryption. Even in the unlikely event of a server breach, your data remains protected.
• Access controls: Access to personal data within ek44 is restricted to staff who need it to perform their job. All access is logged and audited regularly.
• Two-factor authentication: ek44 offers two-factor authentication (2FA) for player accounts. We strongly recommend enabling 2FA to add an extra layer of security to your account.
• Incident response: In the event of a data breach affecting your personal data, ek44 will notify affected players promptly and take immediate steps to contain and remediate the incident.

While ek44 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You also play a role in keeping your account safe — use a strong, unique password and never share your login credentials with anyone.

9 Your Privacy Rights

As a player on ek44, you have the following rights regarding your personal data. To exercise any of these rights, contact our support team at [email protected].

10 Children and Minors

ek44 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe your child has registered on ek44, please contact us immediately at [email protected] and we will close the account and delete all associated data without delay.

ek44 uses age verification measures during registration to prevent underage access. If we discover that a player is under 18, their account will be closed immediately and any deposits returned to the original payment method after verification.

11 Changes to This Privacy Policy

ek44 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements or platform features. When we make significant changes, we will notify registered players via email or an in-platform notification.

The updated Privacy Policy will be published on this page with a revised "Last Updated" date. Your continued use of ek44 after any changes constitutes your acceptance of the updated policy. If you do not agree with the revised policy, you should stop using the platform and contact support to close your account.

12 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or how ek44 handles your personal data, please get in touch with our team. We aim to respond to all privacy-related enquiries within 5 business days.

• Email: [email protected] — for privacy requests, data access enquiries and formal complaints.
• Live Chat: Available inside your ek44 account dashboard 24/7 for quick questions about your data or account privacy settings.
• FAQ: Visit the FAQ page on ek44 for answers to common questions about accounts, payments and privacy.